Analytics and Attribution
One dashboard connecting media spend to investor actions, and a monthly readout written for a board packet rather than a marketing meeting.
The problem
You are handed a report with impressions, CTR, and CPM. None of it answers the only question your board asks, which is whether the money bought anything.
Reporting your board can read without a translator.
What you get
Everything below is in scope from day one. Nothing here is an upsell.
What changes
The three things you should be able to point at after a quarter.
One number the board can hold you to
Clear evidence of which channels earn investors and which do not
Budget reallocated on data rather than on habit
Questions about this service
What counts as a qualified investor?
We define it with you before launch. Typically it is a known individual who consumed investor materials, subscribed to alerts, or requested contact, not simply a page view.
Can you attribute share purchases?
Not directly, and anyone who claims otherwise is misleading you. We attribute up to the investor action and correlate against the shareholder file over time.
Do we get access to the raw data?
Yes. Full access to the dashboard, the ad accounts, and the underlying data. Nothing is held hostage.
Pairs well with
These services compound. Running one in isolation leaves value on the table.
Ready to talk about analytics and reporting?
No deck, no pitch. We look at where you are today and tell you whether this is the right place to spend your next dollar.
Or call 602-492-6242